Stockholm, 26 October 2023: Summa Equity (“Summa”) welcomes two new members to the team: Kees Kruythoff has joined the company to work with Sustainable Foods, a subtheme within the Resource Efficiency investment theme, and Göran Lindö will be working with Summa’s Tech-Enabled Transformation investment theme.
Kees spent 27 years at Unilever, his final eight years within the global Unilever Executive team, first as President, North America and following that, as President, Global Home Care. At Unilever, Kees led implementation of the Unilever Sustainable Living Plan, a sector-defining body of work and a globally impactful project with far-reaching implications for the intersection of business and climate action.
Since leaving Unilever in 2019, Kees has continued to work on projects related to climate change, sustainability, and the business response to future-proofing the planet. Among several other roles, past and present, Kees is currently a Senior Advisor to Bain Capital with a focus on food, agriculture, and sustainability.
On joining Summa, Kees said: “My personal motto, which I bring to my work, is: Be Fearless, Be Useful, Be Kind. I see parallels between this set of beliefs and Summa’s work. Where others see challenges or problems, Summa sees opportunities to solve era-defining issues - and provide leadership on future-critical topics, such as on food systems and agriculture.”
Göran has over 25 years of experience, focusing on technology, growth, and innovation – with a passion for purpose and sustainability. He's been a founder, Vice President, CEO, and board member across a range of industries and brings a strong track-record and know-how around growth, business development, operational excellence, M&A, and financing.
In the last 5 years, Göran spent as CEO of EcoOnline, taking it from a EUR 9m Nordic chemical safety niche player to a EUR 90m ARR international Environment Health & Safety platform provider with 10,000 SaaS customers. This was done through 30% organic growth p.a. in parallel with 12 acquisitions and important product innovations while building an engaged, purpose-infused, talented team.
Commenting on his new role at Summa, Göran said: “Fundamentally, tech innovation and growth go hand in hand with sustainability and purpose. Business goals and long-term positive impact are non-competing, as Summa and I have first-hand experience in our joint EcoOnline journey. In my role at Summa, I will strive to support and inspire the tech-enabled portfolio companies as they grow and increase their impact”.