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  4. Summa Equity acquires myneva to drive digitization and holistic care across the European social sector

Summa Equity acquires myneva to drive digitization and holistic care across the European social sector

Summa Equity Fund II, has made its first investment in Germany, acquiring myneva, one of the leading European software providers for the social care sector. myneva helps to digitize workflows and supports the increasing convergence of client needs across the elderly, disabled, social and youth care segments.

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01 July 2021, StockholmSweden: Summa Equity Fund II (“Summa”) has acquired a majority stake in myneva, the leading European software provider for the social care sector. myneva offers dedicated SaaS solutions across the elderly, disabled, social, and youth care sectors, helping care providers to digitize their workflows to better manage increased demand for care, and respond to converging patient needs.

myneva was formed in 2017 in Hamburg around a merger of the Regas Group, Heimbas and Daarwin, and the subsequent acquisition of six established and independent software specialists. Since then, the company has experienced double-digit growth, having completed further add-on acquisitions and seen consistent revenue growth, including a high percentage of recurring revenues, continuous account growth and numerous new client wins. The company now operates in six countries across Europe, with 220 employees, and around 2,000 customers.

Europe’s social sector is under increasing pressure, as it adapts to population growth and demographic trends, government efforts to improve social inclusion, and a convergence of patient needs. Care providers face a range of challenges, including increased regulation and compliance, a shortage of time and resources, limited business and IT expertise, and the need to balance daily operations and liquidity requirements.

This combination of factors presents a significant opportunity for myneva, which offers a multi-care solution enabling providers to meet their clients’ varied and evolving requirements, alongside the many regulatory and administrative demands placed upon them. myneva drives digitization across planning, care giving, documentation, invoicing, and reporting, increasing workflow efficiency and overall care.

Summa Equity’s investment in myneva aligns with its focus on solving global challenges, and supporting the UN Sustainable Development Goals, specifically ‘#3 Good Health & Wellbeing’ , ‘#8 Decent Work and Economic Growth’ and ‘#10 Reduced Inequality’. It is Summa’s first investment in Germany and signals an increasingly international focus for the firm.

myneva has achieved huge success by meeting the needs of care providers more comprehensively than any other digital solution, comments Christian Melby, Partner and Chief Investment Officer, Summa Equity.

Given the macro trends that are underway in the social sector, we see significant opportunities for further growth and international expansion, which promise to bring both financial returns and numerous social benefits, in line with our investment strategy. As Summa’s first investment in Germany, this deal also paves the way for a greater presence in the DACH region, as well as across Europe, and further afield.

Hartmut Clausen, CEO, myneva Group, commented:

“Summa Equity is the ideal partner for myneva, due to our shared belief in the power of technology to drive real social change, and our commitment to solving some of the biggest challenges facing society. We have utmost confidence that Summa will help us to make an even greater impact in the years to come, through its industry expertise, and experience of working with sustainable and socially conscious businesses.”

About myneva

Founded in 2017 in Hamburg – initially under the name omneva – myneva has gathered more than 50 years’ experience and expertise in social sector software. For all parts of the social sector a vision was pursued very consistently from the start: Demographic change is taking place in all areas of the social economy and can only be managed in a socially acceptable way through digitization. With increasing complexity comes a market concentration that does not stop at national borders. As a learning society, it is important to learn from neighbors and to inspire each other. myneva is therefore already active in six European countries, serving more than 2,000 customers in DACH and Benelux, and generates revenues of €30 million, with about 220 employees.

www.myneva.eu

For interviews or more information, please contact:

Hannah Gunvor Jacobsen
Head of IR and Communication at Summa Equity
+47 936 41 960
hannah.jacobsen@summaequity.com

Anna King
PR Representative, Summa Equity
+44 7878 485 851
anna@scripsy.co.uk

Andreas Ehrenberg
PR Officer myneva Group
andreas.ehrenberg@ehrenberg.de
+49 40 270 94 50

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  4. Lakers Group acquires Norsk Pumpeservice

Lakers Group acquires Norsk Pumpeservice

Lakers Group AB (publ) (“Lakers Group”, the “Company”), a leading and independent aftermarket service provider of water and wastewater pumps, has signed a share purchase agreement to acquire the leading Norwegian service and aftermarket provider Norsk Pumpeservice AS (“NPS”). The acquisition is expected to close in August. The transaction is subject to customary competition filing.

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Norsk Pumpeservice was founded in 1984 in Fetsund (outside Oslo) and originally focused on ensuring freshwater access outside of reach of public infrastructure, through supplying water drilling companies with water pumps and water drilling consumables. NPS has since the early 2010’s expanded into wider water equipment consumables market, taking a #1 position also in the fast-growing foundation drilling segment. Since the early 2000’s, NPS has delivered impressive growth rates, averaging 11% per year. The company currently has 17 employees contributing to the NOK 165 million revenue and 17% EBITDA-margin in 2020.

Norsk Pumpeservice has a track record of strong growth with high customer loyalty and satisfaction. We are now enthusiastic to continue our positive development together with customers, employees and suppliers as part of the Lakers Group, says Odne Phil, MD of Norsk Pumpeservice.

The NPS acquisition marks an important milestone on the Lakers journey and strengthens Lakers’ Norwegian platform significantly. The acquisition is of high strategic importance; solidifying Lakers’ leading position in Norway, expanding the product offering and widening the M&A universe. NPS brings an attractive track record of profitable growth, a leading position within in its core markets and an experienced management team who look forward to continue NPS’ successful journey as part of the Lakers Group.

We have following NPS for a long time and we are thrilled to have them on board as part of Lakers Group. NPS will increase our clean water business in Norway, and we will now also be able to offer water treatment capability in the Norwegian market. We are impressed by the organization and their customer focus and look forward to continue to develop NPS as part of Lakers Group, says Carl-Johan Callenholm, CEO Lakers Group.

To part-finance the acquisition Lakers has successfully completed a NOK 200 million tap issue under the existing senior secured sustainability-linked bond framework with maturity in 2025. Following the bond tap issue, the outstanding amount will be NOK 950 million with NOK 1,050 million in remaining framework. The transaction received strong interest from tier 1 institutional credit investors and was significantly oversubscribed. The bond tap issue was priced at 100.75% of par.

Arctic Securities acted as global coordinator and joint lead manager, Pareto Securities, and Swedbank acted as joint lead managers in connection with the placement of the bond tap issue.

For further information, please contact:

Johannes Lien
Principal, Summa Equity and Board member, Lakers Group

+46 722 06 69 00
Johannes.Lien@summaequity.com

Carl-Johan Callenholm
CEO Lakers Group

+47 900 97 806
cj.callenholm@lakersgroup.com

Hannah Gunvor Jacobsen
Head of IR, Summa Equity
+47 936 41 960
hannah.jacobsen@summaequity.com

Odne Phil
MD, Norsk Pumpeservice
+47 400 20 679
odne.p@norskpumpeservice.no

About Lakers

Lakers is a North European aftermarket service, project and product provider of water and wastewater pumps, which serve as key components for transportation of water in the water infrastructure. The Company was founded in 2016 and is headquartered in Oslo, Norway with more than 350 FTEs. Lakers operates within Pump Service, Aftermarket Projects and Niche Products through its 23 entities in Norway, Sweden, Denmark, Finland, the UK and Germany.

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  4. Lakers Group: Successful placement of inaugural sustainability-linked bond

Lakers Group: Successful placement of inaugural sustainability-linked bond

Lakers Group AB (publ) (“Lakers Group”, the “Company”), a leading and independent aftermarket service provider of water and wastewater pumps, has successfully completed a senior secured sustainability-linked bond issue of NOK 750 million with maturity in 2025 (the “Bond Issue”).

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The transaction marks majority-owner Summa Equity’s entry to the Nordic bond market and is the first sustainability-linked bond issued by a private equity-backed company. The net proceeds from the Bond Issue will be employed towards repaying existing debt and preference shares, a shareholder distribution and general corporate purposes including acquisitions. The Bond Issue will have a borrowing limit of NOK 2bn to support M&A, incurrence-based covenants and a margin of 5.5%. The transaction received strong demand from tier 1 institutional credit investors across the Nordic region, Continental-Europe and the UK, and was multiple times oversubscribed.

The successful completion of Lakers’ sustainability-linked bond is an important milestone for both Lakers and Summa Equity, confirming the strong investor interest in sustainable investing. With the new financing in place, we look forward to entering the next phase of Lakers’ growth journey with continued expansion across Northern Europe, says Johannes Lien, Principal at Summa Equity and board member of Lakers.

“We are pleased to see the positive response from the investors, recognizing Laker’s contribution to ensuring available and sustainable management of water and wastewater, as well as showing confidence in our business model and growth strategy. The new financial structure will allow us to accelerate our expansion outside the Nordic region, and we are looking forward to take the next step in our development,” says Carl-Johan Callenholm, CEO of Lakers.

In connection with the financing, the Company has developed a sustainability-linked bond framework (“SLBF”), linking the Bond Issue to three material and ambitious sustainability performance targets (“SPTs”) related to reducing the CO2 footprint. The SLBF has been verified to a strong B rating by The Governance Group.

Arctic Securities acted as global coordinator, sustainability structuring advisor, and joint lead manager, Pareto Securities, and Swedbank acted as joint lead managers in connection with the placement of the Bond Issue.

For further information, please contact:

Johannes Lien
Principal, Summa Equity and Board member, Lakers Group

+46 722 06 69 00
Johannes.Lien@summaequity.com

Hannah Gunvor Jacobsen
Head of IR, Summa Equity
+47 936 41 960
hannah.jacobsen@summaequity.com

Carl-Johan Callenholm
CEO Lakers Group

+47 900 97 806
cj.callenholm@lakersgroup.com

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  4. Summa Equity has agreed to sell HyTest to Mindray for €545 million

Summa Equity has agreed to sell HyTest to Mindray for €545 million

Summa Equity has signed a definitive agreement to sell HyTest, a leading developer and producer of high-performance antibodies and antigens to Mindray, a leading global medical technology company for total consideration of approximately €545 million.

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Since Summa Equity’s acquisition of HyTest in 2018, the company has continued to develop its industry leading antibodies and antigens product portfolio, maintaining and growing market leading positions in several key segments, including cardiac markers, inflammation and infectious diseases. HyTest’s products cover over 20 disease groups and yearly provides antibodies and antigens for in vitro diagnostic (IVD) tests run on over 300 million patients globally. The company contributes to improve SDG #3 and patient outcomes. The development has been possible due to the company’s exceptional scientific expertise, strong R&D capabilities, and superior product quality.

Our investment in HyTest was founded in Summa Equity’s philosophy of investing to solve global challenges. In the case of HyTest our investment thesis was focused on global changing demographics and how those demographic changes are impacted by good health and wellbeing. HyTest’s reputation as a globally recognized leader in the antibodies and antigens space with a reputation for exceptional quality and innovation aligns perfectly with Summa Equity’s philosophy. We are very excited for HyTest to continue its journey under the Mindray umbrella, and we view HyTest’s pending acquisition by Mindray (a very large global leader in healthcare) as validating Summa Equity’s investment philosophy. We are proud to have supported HyTest through its evolution, which included consistent double-digit year on year revenue growth, and its on-going commitment to delivering the best products and customer service, says Tommi Unkuri, Partner at Summa Equity.

HyTest is one of the largest IVD-focused suppliers in the world with a sticky and loyal customer base and preferred supplier status with many of its 2,000+ customers including the leading global IVD companies.

We are delighted to partner with Mindray as we look forward to the future in delivering the best products and customer service to our global customers. Mindray is the ideal strategic partner for HyTest, and we are excited to join its team and to continue on our journey of providing the highest quality antibodies and antigens, comments Juhana Rauramo, CEO of HyTest.

The transaction is subject to customary regulatory approvals. Completion of the transaction is expected in the second half of the year.

William Blair has been acting as exclusive financial advisor and Avance has been acting as exclusive legal advisors to HyTest.

For further information, please contact:

Hannah Gunvor Jacobsen
Head of IR, Summa Equity
+47 93 64 19 60
hannah.jacobsen@summaequity.com

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  4. Summa Equity acquires Holdbart, Norway’s leading surplus food retailer

Summa Equity acquires Holdbart, Norway’s leading surplus food retailer

Through the acquisition of Holdbart, Summa Equity enters the rapidly growing surplus food industry.

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Holdbart is a Norwegian fast-moving consumer goods retailer reducing food waste by selling affordable surplus food from producers and wholesalers. Holdbart’s products are sold at a discount as they are near or just passed its best-before date, overproduced, seasonal inventory or packaged in a way making the food item not convenient for conventional food retailers to handle.

  • By tackling the problem of food waste, Holdbart was a great fit for Summa Equity – which is investing to solve global challenges and among other things is focusing on resource efficiency. We are honoured to have been chosen by Holdbart’s founders to partner for the next and exciting phase of the company’s development, says Martin Gjølme, Partner at Summa Equity.

In Norway alone, 417k tons of food, or about 80 kg per capita, is wasted each year. This represents about NOK 20bn in lost monetary value and 1.26m tons of CO2 – about the same emissions as the city of Oslo produces in a year.[1] The issue is also addressed by the Sustainable Development Goals (SDGs), #2 (zero hunger) and #12 (responsible consumption and production).

  • “A large portion of the food waste (80k tons) is generated by the wholesale and food industry. Edible food will be sold through Holdbart rather than being discarded – for the benefit of the environment, our suppliers that get compensated and the conscious customers that get access to affordable food”, says Marius Bengston, Principal at Summa.

Holdbart was founded in 2015 by Trond J. Laeng and Thor Johansen, both with long careers in the Norwegian retail and convenience industry. Since then, eight physical Holdbart outlets have been established in the larger Oslo area, as well as in Arendal, Skien, Stavanger and Trondheim. Holdbart also has its own online grocery store.

  • “We are pleased to get Summa Equity on board. Their vision of “turning challenges in society into opportunities and solutions,” is exactly what we want to achieve. They will provide the knowledge and capital needed to capture the vast opportunities in the surplus food industry,” says Thor Johansen.

Holdbart’s priorities in the coming period will be continued expansion of outlets, heightened visibility and professionalization of the business and its offerings, as well as developing partnerships with food producers and wholesalers for additional supply of goods.

  • Our future success relies on our ability to identify new and maintain existing supplier relationships. Building long-term and large-scale industry collaborations is a win-win.

“Therefore, we are very pleased that so many food producers and wholesalers have been supportive of the initiative and let us purchase their goods rather than letting it go to waste,” says Trond Laeng.

The two founders and existing management will co-invest with Summa Equity and continue their engagement in the company.

The transaction is subject to customary regulatory approvals. Completion of the transaction is expected in Q2 2021.

For interviews or more information, please contact:

Hannah Gunvor Jacobsen, Investment Director og Head of IR Summa Equity
+47 93 64 19 60
Hannah.Jacobsen@summaequity.com

Thor Johansen
+47 907 72 150
thor@holdbart.no

[1] https://www.klimaoslo.no/2021/02/23/klimagassregnskap-for-oslo-2019/#:~:text=Oslos%20utslipp%20av%20klimagasser%20sank,og%20sj%C3%B8fart%2C%20hadde%20reduserte%20utslipp.

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  4. Metrics that matter – how Olink is creating a data-driven culture

Metrics that matter – how Olink is creating a data-driven culture

Back in 2017, The Economist published a story titled, ”The world’s most valuable resource is no longer oil, but data”. We’re living in a digital economy where data is more valuable than ever, so this expression is even more relevant today, three years later. For those who see the fundamental value of data and learn to extract and use it well there will be huge benefits.

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But in a world where we’re running faster and faster every day you need to stop and ask yourself: does data make the decision, or do you use data to help you make better decisions? Your answer will change your organizations relationship with data. It will help you reflect on whether you are data-driven or data-informed.

We met Carl Raimond to see how he and his commercial team started an initiative called “Metrics that Matter”, an initiative with the goal to create a set of actionable and meaningful metrics to help guide business decisions and progress toward strategic goals. Carl’s focus was to implement a set of metrics that would add value rather than generating a sea of reports with no clear purpose.

““The first step is really to ask yourself what are the real metrics that drive your business, inform decision making and propel your strategy. The data that will give you fuel in taking action. It’s easy to get consumed with our everyday responsibilities, that we don’t take time to stop and reflect on what these metrics really are. But in today’s data driven and competitive world we can’t afford not to. ”

Carl Raimond, Chief Commercial Officer at Olink

Creating a data-driven culture

At Olink they had a small set of metrics measuring commercial success. Many of them were indicators looking at historical data. Carl put together a task force with Sales leaders, Sales Operations and Finance in order to align around the metrics that really mattered to their organization’s growth.

The process looked like this:

  • Align your metrics. Step one was really to align around the metrics. You can measure almost anything today, but just because you can measure it doesn’t mean that you should. You need to be honest and brutal in choosing the metrics that really matters in optimizing and growing your business. Each business has its nuances so you can’t go with “one size fits all”, you need to do the preparatory work within your team first.
  • Make the first cut. Step two is to list all of the metrics and decide which of them you can attain right now, which of them can be attained with some work and which of them you need to let go of. At least for now. Choose carefully and remember not to get paralyzed by all the data available. The important part is to start somewhere.
  • Make the information available. The third step is to decide how you will create the information needed. What are you going to do with the information and who are your key stakeholders?
  • Don’t drown people in data. Lastly, you need to talk about cadence. You can easily drown people with too much information, too often, which will lead to the opposite of a data-driven culture. Create a matrix for different stakeholders so that you know the basics: to who and when?
  • Use the right tool to visualize. You need to be able to make the data understandable to everybody. The value of data is not the information itself, but what you can do when you understand the trends, behaviors etc. There are great tools you can use for visualization. Use them well. At Olink the finance team had already adopted Qlik and the flexibility in the tool was great. So, with the help of Andréas Pettersson, Subject Matter Expert from the Via Summa team, they began creating the dashboards needed and Qlik became one of the primary tools for visualization of the metrics.
  • Plan for execution. Every goal and vision needs a plan for execution. Take the easiest tasks first and get going. This way you will show the team some quick wins. The long-term vision is great but look at what you can attain now and start making progress.

“We had great support from Via Summa and Andreas, he is fantastic! We articulated all the metrics that we wanted, and he came back with all the things that we could measure and visualize in Qlik. In today’s world, it’s crucial to leverage data. It’s not a matter of wanting to use data. It’s necessity.”

Carl Raimond, Chief Commercial Officer at Olink

Carl’s 3 best tips for data-driven growth

  1. Agree on the data that really matters – don’t become overwhelmed by information. Data is big and it´s expected to grow in volume every day. The key to success is taking that first step and align around metrics that matter the most
  2. Execute immediately – don’t wait for the perfect system or information. Get going and optimize as you go. Don’t just push data around and don’t let perfect get in the way of good enough!
  3. Create a data-driven culture. Make data a natural part of your organizational culture
    and mindset. Make data accessible for everybody, provide training in the tools you use and help everybody to adapt to the data-driven culture.

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  4. Olink listed on Nasdaq

Olink listed on Nasdaq

Summa Equity is pleased to announce that on 24 March 2021, portfolio company Olink, the proteomics platform, successfully priced its initial public offering of 17,647,058 American depositary shares (ADS), each representing one ordinary share, at a price of $20.00 per ADS. ADSs in Olink began trading on 25 March on the Nasdaq Global Market under the ticker symbol “OLK”. The offering closed on 29 March, after fulfilling customary closing conditions. The IPO raised $264.7 million in gross proceeds for Olink.

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Olink Proteomics provides a platform of products and services which are deployed across major biopharmaceutical companies and leading clinical and academic institutions to deepen the understanding of real-time human biology and drive 21st century healthcare through actionable and impactful science.

A registration statement relating to these securities was declared effective by the Securities and Exchange Commission. The offering was made only by means of a prospectus. Copies of the final prospectus relating to the offering may be obtained from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526 or by emailing Prospectus-ny@ny.email.gs.com; Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014; or SVB Leerink LLC, Attention: Syndicate Department, One Federal Street, 37th Floor, Boston Massachusetts 02110, telephone: 800-808-7525, ext. 6218 or by email at syndicate@svbleerink.com.

This press release does not constitute an offer to sell or a solicitation of an offer to buy these securities, nor will there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful before registration or qualification under the securities laws of that state or jurisdiction.

Contact information

Hannah G. Jacobsen, Director and Head of IR, Summa Equity
Mob: +47 936 41 960
Email: hannah.jacobsen@summaequity.com

Stina Thorman, IR Manager, Olink
Mob: +46 707 18 7354
Email: stina.thorman@olink.com

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  4. EcoOnline lists on Euronext Growth Oslo

EcoOnline, a leading provider of Environmental, Health, Safety, and Quality (EHSQ) software, has today been admitted to trading on Euronext Growth Oslo.

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For more than 20 years, EcoOnline has developed innovative solutions helping businesses in all industries and sizes to create safer, more sustainable, and more efficient workplaces. Today EcoOnline has a leading position in all the Nordic countries and the UK and Ireland, offering its industry-agnostic solutions to more than 6,500 customers, representing 86 industries.

The listing on Euronext Growth Oslo is marking an exciting new step forward in our journey securing an even stronger platform for growth. We are pleased to see that leading institutional investors share our belief in the value of providing solutions for safer workplaces and a better environment. We would also like to thank all our passionate and purpose-driven employees, whose hard work and dedication have got us to this point. I am confident that EcoOnline is extremely well-positioned for future growth, said Göran Lindö, CEO of EcoOnline.

The offering was successfully completed with a total transaction size of NOK 1,84 billion, where the primary offering raised gross proceeds of NOK 500 million. EcoOnline is valued at NOK 4,1 billion on the day of listing.

Christian Melby, Partner and CIO in Summa Equity commented:

The Company combines the features of business-to-business technology with sustainability, creating safer workplaces and better environment. We became owners in 2017, we have seen the company grow and excel since then, and we are excited about the prospects of being part of its future as a listed company.

At the end of 2020, EcoOnline had more than 370 employees in seven countries. The company’s Pro-forma recognised revenue was NOK 334 million in 2020. It reported NOK 348 million in annualized recurring revenues at the end of January 2021, includes the acquisition of Engage EHS.

EcoOnline has made significant progress in the market and established itself as a leading and successful provider of EHSQ software and systems. We have identified a significant potential for further growth, which we seek to accelerate with additional funding, and we look forward to inviting new investors to join us on this journey, said Gunnar Evensen, Chairman of the Board of Directors of EcoOnline.

Strong tailwinds

The EHSQ market is an attractive industry with solid tailwinds, and EcoOnline has identified significant potential for further growth, supported by macro drivers, such as digitalization and increased focus on sustainability and ESG, but also new and emerging risks and regulatory requirements and production standards.

EcoOnline’s passion for creating innovative technology meets the growing demand for EHSQ software to include capabilities, such as Environmental, social and governance, sustainability risk management, and operational risk management as well as more stringent regulations and data management and analytical tools.

To help businesses effectively spot risk, corrective actions, and protect employees, contractors, customers, and the public, EcoOnline has developed an EHSQ software that allows the customers to drill down into the root cause of the incidents, risks, or emissions.

The listing will support EcoOnline’s strategy and growth plans, including increasing market share through strategic acquisitions. Further, as a listed company, this will strengthen its overall market awareness for both clients and industry partners and improve its ability to attract, retain and motivate talented personnel.

Pareto SecuritiesABG Sundal Collier, and SpareBank1 Markets acted as leading financial advisors in the process.

About EcoOnline

EcoOnline is a leading provider of Environmental, Health, Safety, and Quality (EHSQ) software. In more than 20 years, EcoOnline has developed innovative solutions helping businesses in all industries and sizes to create safer, more sustainable, and more efficient workplaces. Today, EcoOnline holds leading positions in all the Nordic countries, the UK and Ireland, offering its industry-agnostic solutions to more than 6,500 customers, representing 86 industries.

Contact information

Hannah G. Jacobsen, Director and Head of IR, Summa Equity
Mob: +47 936 41 960
Email: hannah.jacobsen@summaequity.com

Göran Lindö, CEO EcoOnline Holding
Mob: +47 452 00 660
Email: goran.lindo@ecoonline.com

Morten Evensen, CFO EcoOnline Holding
Mob: +47 415 11 169
Email: morten.floberg.evensen@ecoonline.com

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  4. From vision to action – how Infobric is driving demand with sustainability

From vision to action – how Infobric is driving demand with sustainability

Creating real change requires businesses and leaders to think and act differently. It requires a different mindset as well as different business models. In order to be at the forefront of change, you need to see the business value that sustainability can create – you need to see that sustainability IS BUSINESS in today’s world.

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5 min read

We met Marie and David at Infobric to see how they created a concrete business plan using sustainability as the driver. They have succeeded in concretizing the concept of sustainability and going from high-level words to action. Infobric’s business goal is to be the global market leader and SaaS provider within socially sustainable and resource-effective workplaces. In fulfilling their brand promise – “A world of Ease” they use sustainability as the key driver to unite the internal team as well as serving a need for the customer.

Creating awareness within the industry

The problems with crime in the construction industry have been known for a long time and even intensified in recent years. The construction industry is also strongly regulated in terms of the working environment as well as the climate impact. It is an industry that is severely vulnerable, and digitalization and sustainability is no longer just “nice to have”, it’s a necessity. It’s a matter of driving change towards safe, sustainable and resource-effective workplaces. And this was Infobric’s mission when starting an internal project to develop an action plan for creating a stronger competitive advantage from their sustainability position.

“We wanted to go from the high-level words to a concrete action plan. We wanted to turn our vision and mission into a powerful movement in our organization. This will help us internally in becoming one brand as well as creating awareness and demand in the market”

Marie Skeppstedt, Communications Manager at Infobric

Going from words to action

The construction industry is not at the forefront of digitalization. They have nearly started the journey but would benefit greatly from digitizing the processes and using actual data to tackle the challenges.

“We know that the construction industry has a long way to go when it comes to digitalization and sustainability. We know the stakeholder’s pains and gains and we wanted to turn this knowledge into actual sales opportunities. This was the starting point of our project”

David Skyborn, Chief Revenue Officer at Infobric

In order to move from words to action and make sustainability a tangible value driver, Infobric put together a task force with the mission to map stakeholders, look at the Global Goals and the 2030 Agenda for Sustainable Development and get started with creating a solid action plan. The process looked like this:

  1. Deciding on the Why. What do we want to achieve with this project? What is the purpose of creating an action plan?
  2. Forming the task force. Gather a mixed group internally including sales, marketing and communication, product development as well as people from our newly acquired companies.
  3. Ask for guidance. Infobric had great support from Anna Ryott, Principal Via Summa. She challenged them in thinking outside the box and helped the team becoming more precise with the plan.
  4. Brainstorm and workshop. A number of workshops took place in order to get clarity on what they could and could not influence in the industry, the pains and gains of the customers, their main challenges as well as opportunities, the industry’s challenges and so on.
  5. The UN 2030 Agenda. The next step was to identify the UN goals they actually could contribute to. You could argue that they can contribute to all of them, but by daring to choose they could turn the high-level goals into tangible pains for their customers. These pains made it easy for Infobric to package their message around three values: security, compliance and resource efficiency.
  6. Know your audience. Finally, the task force looked at different stakeholders in the process. Who would be involved in the buying decision and what are their specific challenges? The outcome was a concrete plan for stakeholder engagement.

The next step is to use this action plan and create content on the website, package new messaging and services as well as creating pitch cards for the sales team to use.

Marie and David’s 3 best tips for creating business from sustainability

  1. Put great emphasis on your target group analysis – you need to truly understand the customer. Make sure you know who really owns the sustainability issues. Map the Buying committee and see who influences who.
  2. Know the regulations, existing as well as coming – study and analyze proposals for future legal requirements and regulations. This will help you to create a pitch that will stick.
  3. Co-create with partners. Try to identify potential partners that you can co-create with. Look at leaders and influencers in the industry and map other organizations that work with the same agenda.
  4. Dare to just do it! Every change starts with the courage to take action. Start by testing your idea internally and expand from that.

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  4. IWMAC and Egain merge to drive sustainability in building energy management

IWMAC and Egain merge to drive sustainability in building energy management

Property management specialists IWMAC and Egain have announced they are joining forces, bringing together two of the leading building connectivity platforms in Europe. The two companies have a shared vision of fighting climate change through enabling better monitoring, control and optimisation of energy use of buildings, across the retail, industrial, commercial and residential sectors. A new brand name will be announced in the near future.

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4 min read

Buildings account for 40% of Europe’s carbon emissions – mainly arising from heating and cooling – and 75% of all buildings are energy inefficient. With forecasts indicating that as much as 95% of today’s building mass will still be in use in 50 years’ time, optimising the energy consumption of this sector will play a key role in achieving the EU’s target to reduce greenhouse gas emissions by 55% by 2030. For IWMAC and Egain this challenge represents an enormous opportunity.

With proven solutions already implemented at 9,000 facilities across Europe, we are well-positioned to expand our customer base across Europe. As property owners are facing increasingly ambitious sustainability targets, intelligent digitalization of both new and old buildings on a unified and flexible platform is a very attractive way of reducing energy and resource waste, explains Trond-Øystein Bjørnnes, formerly CEO of IWMAC, who has been appointed as the CEO of the new company.

The new company will combine the capabilities of IWMAC and Egain to offer a market-leading range of property management tools, utilising the internet of things (IoT), artificial intelligence, big data and human expertise. Through advanced data capture, they provide a comprehensive picture of building operations, enabling better, more sustainable decision-making.

Around 6,000 commercial, residential and public buildings as well as 3,000 grocery stores in Northern Europe are already daily users of either IWMAC or Egain solutions for energy control and efficiency, with particularly strong presence in Norway and Sweden. In 2020 the combined turnover of IWMAC and Egain exceeded € 16 million, and the new company will initially have offices in seven countries with a total of 120 employees. Following the merger, it will pursue further acquisitions within the European proptech space, to continue to grow market share.

Merging IWMAC and Egain creates a fantastic opportunity to grow further, enabling more organisations to improve their profitability, while reducing emissions and waste at the same time, says Kent Zehetner, Partner at Pivot Invest, who will be board chair of the new company.

Summa Equity, the Nordic private equity firm, which invests in companies that are solving global challenges and creating positive Environmental, Social, and Governance (ESG) outcomes, acquired Egain in 2016 and will remain a significant shareholder.

Egain and IMWAC are both at the forefront of using innovative technology to transform building sustainability, and they complement each other perfectly in a way that brings huge advantages for customers. We look forward to working together as the new company plays an even greater role in building a sustainable economy going forwardscommented Gisle Glück Evensen, partner at Summa Equity.

About IWMAC

IWMAC is a SCADA software developing company and data integration specialist for all technical systems in buildings. Since the start IWMAC has supported companies to reduce their energy consumption and product losses and smart solutions for web-based monitoring gives the customers a complete overview and control. IWMAC was founded in 2001 in Trondheim, Norway. Today the IWMAC solutions connects to, monitors and controls technical installations in 4,000 buildings, including specialist solutions for grocery stores. IWMAC is the only provider with a 24/7/365 manned Alarm Center.

www.iwmac.com

For further information, please contact:

Hannah G. Jacobsen, Director and Head of IR, Summa Equity

Gisle Glück Evensen, Partner, Summa Equity

Kent Zehetner, Chair of Board (+47 918 13 762 / kent@pivotinvest.com)

Trond-Øystein Bjørnnes, CEO (+47 982 03 840 / trond.oystein.bjornnes@iwmac.no)

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Latest readings

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Summa Equity adds Schulz & Berger to its waste equipment platform to accelerate growth and innovation in circular economy technologies 

Read more

The case for scalable regenerative agriculture 

Read more

Investing in food and agriculture for health and planetary resilience

Read more

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Read more

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