Norway’s leading online grocery retail platform
Oda at a glance & key developments in 2025
Oda Group (Oda) is a leading Nordic online grocery platform, offering a wide range of food and household products at competitive prices with home delivery. Oda’s mission is to be the most efficient and sustainable online grocer, leveraging best-in-class operations and superior food waste reduction versus traditional retailers.
In 2025, Norway continued strong growth (14% YoY). In Sweden, Mathem restructuring was completed, with costs reduced and performance improving. Mathem has since shown positive growth and efficiency gains following transition to the Oda model. Oda Systems (Logistics-as-a-Service) launched, opening a significant new growth opportunity.
- Revenue
- EUR 508m
- Location
- Norway
- Employees
- 1963
- Website
- https://oda.com/no/
- Investment theme
- Sustainable Food
- Contact
- martin.gjolme@summaequity.com
- SDG alignment
12, 13
The challenges we face:
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1-2%
global average spoilage share of operating revenues for conventional retail
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1.5kg
CO2 emissions per order from store to home transportation in Norway
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Who is impacted?
Consumers in Norway and Sweden and society at large are impacted by Oda’s digital grocery platform. Consumers benefit from efficient access to groceries, while optimized logistics and inventory management reduce food waste and transport intensity, easing pressure on resources and emissions across the food value chain.
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Contribution
Oda contributes to Summa’s theory of change by enabling more efficient food distribution through a digital retail and logistics platform. By reducing spoilage and optimizing last-mile delivery, Oda lowers waste and emissions while supporting more resource-efficient grocery consumption.
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Risks to impact
Key risks to impact include limited control over supplier practices affecting shelf-life, as well as customer ordering behavior that increases delivery frequency or reduces route efficiency. These factors may reduce the effectiveness of Oda’s efforts to lower spoilage and emissions through operational efficiency.