Norway’s leading online grocery retail platform
Oda at a glance
Oda is Norway’s leading online grocery retail platform, offering a wide range of fresh and dry food, and household products at competitive prices with home delivery to its >80k Norwegian customers. Oda’s mission is to be the most efficient and sustainable online grocer in the world, leveraging its best-in-class operational efficiency and its already superior food waste reduction compared to traditional grocery retailers.
- Revenue
- EUR 476m
- Location
- Norway
- Employees
- 2394
- Website
- https://oda.com/no/
- Investment theme
- Sustainable Food
- Contact
- martin.gjolme@summaequity.com
- SDG alignment
12, 13
The challenges we face:
-
2-5%
global average spoilage share of operating revenues for online grocery retailers
-
1.5Kg
of CO2e emissions per order from store to home transportation in Norway in 2021
How does Oda Group help?
-
Reality today
Our food value chain is inefficient, with unnecessary food waste, significant transportation emissions, and unsustainable customer food choices.
-
Oda approach
Oda improves responsible consumption and production within our food system – mainly driven by operational efficiencies in its supply chain. Food waste emissions are approx. 50% lower compared to traditional grocery retailers and transportation emissions are reduced by 13% by optimizing fuel consumption and utilizing electric transport and eliminating consumer trips to and from grocery stores.
-
Aspirational future
A less wasteful and emission-intensive food system where food waste is reduced and consumers are empowered to choose healthier products.
-
Who is impacted?
Consumers in Norway and Sweden can access products from a more efficient supply chain, providing lower emissions associated with their purchases. The wider society and environment is indirectly impacted through reduced emissions and food waste.
-
Contribution
Oda actively minimizes food waste within its retail operations and achieves lower emissions through optimized transport, demonstrating a tangible impact on the food value chain. This operational efficiency further allows them to provide consumers with access to sustainable product choices.
-
Risks to impact
While Oda works to minimize own spoilage share and last-mile delivery emissions, its limited control over upstream factors (e.g. supplier practices affecting shelf life) and downstream customer behavior (order frequency and last-mile efficiency) could pose risks to maintaining levels of impact.