Norway’s leading online grocery retail platform
Oda at a glance
Oda is Norway’s leading pure-play online grocery store, making everyday living effortlessly simple. After establishing themselves as the market leader, they joined forces with Mathem in Sweden to build the world’s most efficient retail system – delivering fresh groceries to thousands of Scandinavian doorsteps every week. Powered by advanced Oda systems, they optimize every step from order to delivery with unmatched precision and ease. Guided by a mission to be the world’s most efficient and sustainable online grocer, they leverage best-in-class operations and industry-leading food waste reduction to set a new standard for responsible retail.
- Revenue
- EUR 476m
- Location
- Norway
- Employees
- 2394
- Website
- https://oda.com/no/
- Investment theme
- Sustainable Food
- Contact
- martin.gjolme@summaequity.com
- SDG alignment
12, 13
The challenges we face:
-
2-5%
global average spoilage share of operating revenues for online grocery retailers
-
1.5Kg
of CO2e emissions per order from store to home transportation in Norway in 2021
How does Oda Group help?
-
Reality today
Our food value chain is inefficient, with unnecessary food waste, significant transportation emissions, and unsustainable customer food choices.
-
Oda approach
Oda improves responsible consumption and production within our food system – mainly driven by operational efficiencies in its supply chain. Food waste emissions are approx. 50% lower compared to traditional grocery retailers and transportation emissions are reduced by 13% by optimizing fuel consumption and utilizing electric transport and eliminating consumer trips to and from grocery stores.
-
Aspirational future
A less wasteful and emission-intensive food system where food waste is reduced and consumers are empowered to choose healthier products.
-
Who is impacted?
Consumers in Norway and Sweden can access products from a more efficient supply chain, providing lower emissions associated with their purchases. The wider society and environment is indirectly impacted through reduced emissions and food waste.
-
Contribution
Oda actively minimizes food waste within its retail operations and achieves lower emissions through optimized transport, demonstrating a tangible impact on the food value chain. This operational efficiency further allows them to provide consumers with access to sustainable product choices.
-
Risks to impact
While Oda works to minimize own spoilage share and last-mile delivery emissions, its limited control over upstream factors (e.g. supplier practices affecting shelf life) and downstream customer behavior (order frequency and last-mile efficiency) could pose risks to maintaining levels of impact.