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Holdbart and Summa Foundation donate NOK 2 million to support food access in Norway

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Holdbart and Summa Foundation are donating NOK 2 million in groceries and financial support to Matsentralen Norway and seven regional centers, strengthening the country’s food assistance network at a time when demand continues to rise. As the cost of living continues to strain household budgets, more families across Norway are turning to food assistance to manage essential expenses. The contribution will help Matsentralen expand its capacity to distribute surplus food to individuals and families experiencing food insecurity.

When we donate groceries and financial support to Matsentralen, we ensure that good food reaches people who need it. It benefits both people and the environment by avoiding food loss. We also hope others in the grocery industry will contribute in their own way. Together, we can make the holiday season better for many

The support consists of direct deliveries of surplus groceries to local Matsentralen centers, along with additional funding for Matsentralen Norway to enhance national procurement and logistics. This builds on an established collaboration focused on reducing food waste and expanding access to affordable food.

At the same time, Holdbart continues to scale its reach. In 2025, the company expanded its store network to 23 locations across Norway, with ongoing work to secure future openings.

Tackling food waste through surplus food solutions

Norway faces a broader systemic challenge: 450,000 tons of food are wasted each year, generating 1.3 million tons of CO₂e emissions. Holdbart’s model directly addresses this by purchasing and distributing surplus food that would otherwise enter the waste stream.

By sourcing products that cannot be sold through conventional retailers, Holdbart makes high quality items available at significantly reduced prices. These include goods near their best before date, overstocked items, and products with incorrect packaging.

In 2024 alone, these efforts resulted in 13,746 tons of food saved and 37,114 tons of avoided CO₂e emissions. This shows the environmental value of redirecting food products that might otherwise be discarded while ensuring it reaches the people who need it.

Combining social impact with environmental responsibility

Holdbart plays a central role in building a more circular food system in Norway. Its growing network and impact demonstrate how surplus food solutions can benefit households facing financial strain while contributing to environmental progress.

We want to support initiatives that care for both people and the environment. Matsentralen is a strong example. They rescue surplus food and make it available to organizations serving some of the most vulnerable members of society. Being able to contribute NOK 2 million together with Holdbart this year makes a concrete difference

Strong partnerships between surplus food retailers, suppliers, and social organizations will be key to addressing both food waste and accessibility. Through its network and commitment to circular solutions, Holdbart is helping advance a more resilient food system for communities across Norway.

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